Project Highlights

 

Hewlett-Packard, Magneto-Optical Division
The Magneto-Optical division of Hewlett-Packard is the world-wide leader in the magneto-optical library-systems market. In September 2000, HP introduced the 9.1GB-based magneto-optical jukebox family, with storage capacity of nearly 2.2TB.

 Arranged East coast/West coast media and analyst tours

 Coordinated industry trade show forum with 400 attendees

 Wrote white papers, executive biographies, press releases, backgrounders, and submitted articles

 Pitched articles to appropriate trade and business press

 

iClick
iClick (acquired by ProAct in May 2000) is the creator of software that provides employee and manager self-service capabilities for Human Resources, Benefits and Payroll processes.

 Arranged media and analyst briefings for Human Resources trade shows IHRIM and SHRM.

 Interviewed 14 analyst groups and prepared 26-page detailed report to recommend best representation for iClick's requirements, needs, and budget.

 

LaBreche-Murray
Founded in 1990, LaBreche-Murray is a public relations agency located in Minneapolis, Minnesota. They are a mid-sized firm, with clients ranging in size from Fortune 100 to start-up companies.

 LaBreche-Murray had a request from their client, Recognition Systems, to locate an agency with a California presence. Prometheus Promotions was selected to handle the local trade and business press in the Silicon Valley and Bay Area locations.

 Worked with Account Director to determine short-and long-term strategy for Recognition Systems.

 Assisted junior staff members with writing, pitching, finding appropriate editorial opportunities, and account management.

 Developed new system used throughout entire agency with a very high success rate for targeted email pitches sent to editors/beat reporters for article submission.

 

Mindfabric
Mindfabric allows companies to expand the capabilities of their existing customer service solutions while immediately reducing costs and driving new revenue opportunities.

 Updated 2,800 word white-paper for new release of product over Easter holiday weekend

 

Protagona
Protagona was recently acquired DoubleClick Ensemble. They are an in-house, licensed campaign management solution that allows agencies to plan and execute their acquisition and retention programs from their desktop.

 Placed CRM article in E-Business Advisor and CRMCommunity.com

 Placed article in Beyond Computing detailing use of CRM in the insurance industry.

 Assisted with placement of Recognition Systems/Bertelsmann case study in 1 to 1 Direct magazine (September 2000, p. 10)

 Arranged 10 (out of 13 total meetings) media/analyst briefings for Chicago CRM trade show.

 Arranged media/analyst briefings for Boston CRM show

 


Rainmaker Systems
Rainmaker Systems specializes in selling and marketing support and services contracts, software subscriptions, and training offerings, such as Instructor-led and Web-based training.

 Headed up the Client Profile Program, which will be used for creating customer success stories

 

Sun Microsystems, Inc.
Sun Microsystems, Inc. (Nasdaq: SUNW) is a leading provider of industrial-strength hardware, software and services that make the Net work.

 Wrote 2,000-word article on Solaris 8.0/UltraSPARC-III processor for Germany-based magazine UNIXOpen.

 

Ucentric Systems
Ucentric Systems is developing the residential infrastructure to make the Internet a household utility via a Home Area Network (HAN). Ucentric's products provide an Internet protocol (IP) service platform to support lifestyle applications and information appliances.

 Wrote press release detailing appointment of new board members

 Pitched appropriate media contacts in trade, business, VC/Financial and personnel media outlets.

 

WebPutty
Founded in 1997, WebPutty develops and markets web solution frameworks that changes the way people develop and use software. WebPutty Framework makes technologies like COM, Java, C++, ASP, and Transact SQL transparent, aggregating them into a browser-based platform for rapid delivery of business solutions.

 Arranged 14 media/analyst briefings for Windows 2000 Expo; this was accomplished only 5 days before the show -- with 6 more appointments added during the show. 

 

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ã 2005 Prometheus Promotions